Ideas. Thoughts. Language. Beliefs.

The Exception To The Rule

Increase Your Conversions With Social Proof – Review

Let’s start with an old school social proof story you were involved in before you…

Neanderthal Neuromarketing

The results are in! The science of human decision, on which neuromarketing is based, shows…

The Happy Ending Your Business Deserves in 3 Chapters

Let’s start with a (very) short product messaging tale! Once upon a time, you had…

6-Steps To More Effective Messaging

David Ogilvy, co-founder of Ogilvy & Mather (now Ogilvy) and the father of modern advertising,…

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