Ideas. Thoughts. Language. Beliefs.
The Exception To The Rule
Increase Your Conversions With Social Proof – Review
Let’s start with an old school social proof story you were involved in before you…
Neanderthal Neuromarketing
The results are in! The science of human decision, on which neuromarketing is based, shows…
The Happy Ending Your Business Deserves in 3 Chapters
Let’s start with a (very) short product messaging tale! Once upon a time, you had…
6-Steps To More Effective Messaging
David Ogilvy, co-founder of Ogilvy & Mather (now Ogilvy) and the father of modern advertising,…
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