Author: Dakota Brown

Conversion Rate Optimization
Dakota Brown

Neanderthal Neuromarketing

The results are in! The science of human decision, on which neuromarketing is based, shows we choose what we buy pretty much the same way

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Exceptional Thoughts
Dakota Brown

6-Steps To More Effective Messaging

David Ogilvy, co-founder of Ogilvy & Mather (now Ogilvy) and the father of modern advertising, understood the importance of unforgettable copy. In 1957, his company

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