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NOT ALL SEO IS CREATED EQUAL

What gets measured – gets managed.

Most SEO Companies track all the wrong metrics. Or worse, they don’t adequately track metrics at all. They treat SEO like a game of darts. Throwing one bad technique at the board, after another – hoping and praying one finally sticks. They assume their clients are unfamiliar with how SEO works, and they rely on the use of industry specific jargon and fancy terms to justify their lack of results. Any success they do achieve, is generally the result of luck.

We’re different. We want to educate you. To make you a part of the process so you know not only what to look for – but how you can actively work with us to amplify your results.

At EXCEPTIONAL we care about results. We know SEO, while important, is only one part of the scientific equation that actually gets results for our clients.

We take a holistic approach, combining a mixture of SEO, Social Marketing, User Experience Design, and CRO (Conversion Rate Optimization).

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EFFECTIVE SEO IS AN ART
& A SCIENCE

An Example Of The Science We Use

 C =4M + 3V + 2(I-F) – 2A. 

Believe it or not, this formula is a way of expressing fairly simple terms for optimizing customer conversion. 

= Probability of Conversion
M = Motivation (when)
V = Clarity of Value Proposition (Why)
I = Incentive
F = Friction (usually bad)
A = Anxiety

The Probability Of Conversion = 4 x Motivation + 3 x Value + 2(Incentive – Friction) – 2 x Anxiety. 

This is one of several scientific formulas we use to help our clients achieve real results.

We have a policy of never chasing algorithms – because the algorithms always change. Instead, we rely on the science behind user behavior – and tried and true formulas of persuasion.

Monthly Plans

Germination

More Than A Dab

$2250/month

  • ADA Compliant SEO
  • SEO Strategic Road Map
  • Scheduled Monthly Progress Update
  • Backlink & Internal Link Optimization & Management
  • Social Content Collaboration (includes 1 Blog Post, 10 Social Posts, External Content Distribution)
  • CRO Audit
  • Conversion Tracking
  • Metrics & Reporting (including Heat Maps, Scroll Maps, User Flow Recordings)
Benefits:
Adhoc CRO Suggestions & Implementation
Conversion Goal Setting + Tracking
Increased Conversions = More Revenue
Long Tail Keyword Ownership

Green Out

Shatter Your Competition

$3000/month

  • ADA Compliant SEO
  • SEO Strategic Road Map
  • Scheduled Monthly Progress Update
  • Backline & Internal Link Optimization & Management
  • Social Content Collaboration (includes 2 Blog Posts, 15 Social Posts, External Content Distribution)
  • CRO Audit + Advanced Implementation
  • Conversion Tracking + Optimization
  • Metrics & Reporting (including Heat Maps, Scroll Maps, User Flow Recordings, & Social Metrics)
  • CRO Split Testing & Conversion Optimized Implementation
Benefits:
Adhoc CRO Suggestions & Implementation
Conversion Goal Setting + Tracking
Increased Conversions = More Revenue - (an increase of 2% total conversion of current traffic at $30 profit = $70,000 in additional annual revenue)
Long Tail Keyword Ownership
Increase Buyer Motivation
Reduce Friction
Maximize Top Margin Opportunities
Consistently Identify Verifiable/Quantifiable Opportunities to Increase Revenue Opportunities Through Real Time Testing

#MayItBeOfBenefit

Yours in humble service,

Erica & Dakota Brown

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