Meet Sisu

Sisu

Sisu

Spirit Animal
Sisu is a Finnish word – roughly translated into English, as “strength of will, determination, perseverance, and acting rationally in the face of adversity. Sisu is not momentary courage, but the ability to sustain that courage.”

#WeCanDoHardThings #WeCanDoHardThings

For those moments when we need a little extra courage, we call on our official Spirit Animial – Sisu. She reminds us we must be brave with our lives, so others can be brave with theirs. 

The truth is, running a successful business is NEVER easy. 

You will struggle.

You will struggle with finding balance. 
You will struggle with choosing the right clients.
You will struggle with hiring the right employees.
You will struggle with maintaining focus.
You will struggle with prioritizing people over profits.
You will struggle with insecurity and imposter syndrome. 
You will struggle with deadlines.
You will struggle with self-discipline.
You will struggle with self-doubt.
You will struggle with making an impact.  

You will struggle with fear. Fear of failure. Fear of success. Fear of what other people might think. Fear of NEVER being good enough. 

In those moments, call on the courage of Sisu.