Colloquy. Rambling. Conversation. Communicate.

When You Love Words Words Matter

Words are beautiful. Words are glorious. Words are one of our favorite tools in our EXCEPTIONAL toolbox. How you say things – the words you choose – matter. Whether you’re launching a new product, promoting an event, selling your services, starting a movement – or just telling your companies origin story – the words you choose can make the difference between falling into the abyss we refer to as “Marketing Mediocrity” – or sailing on to the Island of Unforgettable Greatness.

We love words and are committed to making our clients UNFORGETTABLE. In fact, we created this page for the sole purpose of sharing our favorite words (both new & old), with you. Have a word you love you think we should feature here? Let us know.

Wonder - Lexicon of the Exceptional


a feeling of surprise mingled with admiration, caused by something beautiful, unexpected, unfamiliar, or inexplicable. 

Orphic - Lexicon of the Exceptional


(adj.) mysterious and entrancing; beyond ordinary understanding. 

Selcouth - Lexicon of the Exceptional


(adj.) unfamiliar, rare, strange, and yet marvelous.