Let’s start with an old school social proof story you were involved in before you even knew what it was. Do you remember having an
The results are in! The science of human decision, on which neuromarketing is based, shows we choose what we buy pretty much the same way
Let’s start with a (very) short product messaging tale! Once upon a time, you had an amazing product. You built an impressive website to showcase
David Ogilvy, co-founder of Ogilvy & Mather (now Ogilvy) and the father of modern advertising, understood the importance of unforgettable copy. In 1957, his company
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ing memory of Cindy Li